There isn’t a sales person alive today who doesn’t know that they shouldn’t be selling product, but instead should be selling to help meet the needs of their customers. The problem is that, despite this, customers are still reporting a very low level of value from time spent with sales people. Why the disconnect?
As customers, we’ve all been on the receiving end of one or more of the common selling strategies. Here are a few you’ve probably seen:
- A product focus is when salespeople spend most of their time showing and talking about their product or service, its features, advantages and benefits. Objective: Help people understand their product or service so that they’ll want to buy it.
Read more:- Is Your Selling Approach Really Focused on Customer Needs?
Is Your Selling Approach Really Focused on Customer Needs?
Source: HR.com Articles