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Why The Need To Build Relationships Is A Myth: Enable buying through change facilitation

April 17, 2017
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In 1937, Dale Carnegie published his celebrated How to Win Friends and Influence People – the first book suggesting sellers build relationships. 1937: with primitive transportation, sellers found clients closer to home; telephones were emerging (FYI – Morse Code was preferred for 40 years after the telephone was invented!); marketing avenues were limited, as was advertising (Sears Catalogue, Life Magazine, The Farmer’s Almanac, the local paper or general store). Obviously, there was no technology, or global competition.
Why The Need To Build Relationships Is A Myth: Enable buying through change facilitation
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