How Marketing Changed In The Last 100 Years: Key methods to plan your marketing communications

October 12, 2017
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In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC’s landmark decision to begin distributing its own programming via satellite.
How Marketing Changed In The Last 100 Years: Key methods to plan your marketing communications
Source: HR.com Articles

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