Did you know: 64% companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. So it’s only natural that more and more companies are looking to leverage advocacy for higher social reach and authenticity. But how do you pick the right employee advocacy tool for your company? To help you with this dilemma, we have assembled a list of the Top 10 Employee Advocacy Tools. But first, let’s define employee advocacy.
1. LinkedIn Elevate
LinkedIn Elevate offers an advocacy tool that, unsurprisingly, leverages LinkedIn’s social media platform. Elevate enables program admins to curate content trending on LinkedIn and then suggest it to employees. Other features include a list of most engaged employees, analytics and targeting employees on LinkedIn with updates and reminders.
Oktopost is a social media management and employee advocacy platform for B2B companies. Oktopost enables B2B marketers to streamline all their social media and advocacy activities on one platform, pulling content from corporate channels to share on advocacy channels and vice versa.
With comprehensive capabilities, such as content suggestions, gamification, and social compliance, it allows B2B companies to not only reach marketing goals, but also strengthen employee engagement.
3. Hootsuite Amplify
Hootsuite Amplify is an add-on of Hootsuite’s social media management solution. The platform allows marketers to send email notifications about new content, share with advocates pre-approved content and post content via a mobile app.
Bambu offers a few premium services, such as tradeshow event marketing, change management services and virtual event marketing. It also offers a social selling solution, which measures B2C metrics such as shares, impressions, and clicks.
5. Social Chorus
Social Chorus is a workforce communications platform that allows companies to plan, create and measure employee communications in one platform. The platform focuses on enabling leadership communications, HR communications, change management features – and also has employee advocacy capabilities.
6. Dynamic Signal
Dynamic Signal is a solution similar to Social Chorus – it enables both advocacy and overall internal communications. Among the social networks it supports are Weibo, Xing, BlogSpot, Tumblr, and WordPress blogs. Its integrations include several tools, such as Facebook Messenger, Slack, Oracle, Marketo, and others.
Smarp is great for gauging employee engagement as it tracks internal metrics and uncovers which content resonates with employees. One of its unique features is an “earned media score”. It’s also agood fit for consumer brands B2C companies, which makes with Smarp boasting such big-name customers as L’Oreal, Nissan, and Marriot.
Sprinklr Advocacy Marketing allows marketers to identify and engage the most active brand advocates, whether those are employees or external influencers and customers. It includes a digital hub where advocates can provide feedback for content, share it, and interact with other advocates. The tool has various gamification features, such as granting badges and points to top advocates.
Sociabble’s platform doesn’t limit itself to employee advocacy, offering additional features, such as influencer marketing, internal communications, and employer branding. It allows marketers to create personalized push notifications and newsletters for employees and also features integrations with retargeting tools like RadiumOne.
While not strictly an employee advocacy platform, Connecteam offers an employee communication and engagement tool that can be used to support and sustain advocacy effectively, and this is what earned it a spot on this list.
Capitalize on Advocacy to Get Your Message Across New Social Audiences
We hope this list has made it easier for you to decide which advocacy tool is the best fit for your company. Now that you’re ready with the right platform, take a look at our guide for launching an employee advocacy program – and start extending your social reach.
The Most Used Employee Advocacy Tools
Source: HR.com Articles