Employee benefits communications are, by and large, a pain point for most benefits brokers, HR leaders and C-suite executives because they see the effects of a workforce that’s disengaged and unhappy with its benefits options firsthand. Employee engagement and benefits enrollment are still large issues that HR managers and others need help with. Many of the answers to these questions can be found in the marketing department.
There’s no hack to magically improve your employee benefits communications, no single program that will perform miracles and make enrollment rates 100%. There are, of course, products that make benefits communications easier, leading to improved employee engagement and, ultimately, better enrollment rates. But to properly implement digital employee-communications systems and to ensure you’re getting the maximum return on your technology investment, you’ll need to borrow a few tools and concepts from marketing experts.
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Improve Employee Benefits Communications by Using Marketing Concepts
Source: HR.com Articles